KUSH TRIVEDI

Brand Partnerships & Revenue Growth Leader | Sponsorship Sales | B2B Institutional & Corporate Alliances
Bhopal, IN.

About

Revenue-driven Partnerships and Business Development Leader with over 12 years of experience in closing high-value B2B deals, corporate sponsorships, and institutional alliances across diverse sectors. Proven track record of generating ₹12 Cr+ annual revenue, consistently exceeding targets by 110–130%, and expertly managing the full sales cycle from ICP definition to multi-stakeholder negotiation and deal closure.

Work

The Franchise Insiider
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Senior Sales Manager / Business Development

Bhopal, Madhya Pradesh, India

Summary

Senior Sales Manager driving structured outbound sales strategy and full-cycle sales for The Franchise Insiider, consistently generating ₹1 Cr+ monthly revenue and achieving 120%+ quota attainment.

Highlights

Drove structured outbound sales strategy across territories, consistently generating over ₹1 Cr+ in monthly revenue and managing an annual revenue of ₹12 Cr+.

Reduced sales cycle time by approximately 60% through the implementation of structured qualification frameworks and strategic decision-maker mapping.

Defined Ideal Customer Profile (ICP) to strategically prioritize high-conversion segments, significantly reducing wasted pipeline effort and enhancing sales efficiency.

Maintained a high forecasting accuracy of 95%+ through disciplined pipeline governance and robust tracking of weekly revenue metrics and conversion ratios via CRM dashboards.

Managed the complete sales lifecycle, from prospecting and need analysis to customized pitch presentations, commercial negotiations, and contract execution, with an average deal size of ₹8–25 Lakhs.

Collegedunia
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Regional Sales Manager – Institutional Partnerships

Bhopal, Madhya Pradesh, India

Summary

Managed institutional partnership acquisition and revenue growth for Collegedunia, contributing ₹8-10 Cr annually and consistently exceeding quota by 110–125%.

Highlights

Spearheaded the acquisition of institutional partnerships across universities and higher education institutions, contributing ₹8-10 Cr in annual revenue.

Achieved a 35%+ acquisition conversion rate by implementing structured follow-up and advanced objection handling techniques for deals averaging ₹10–40 Lakhs.

Cultivated and maintained long-term institutional relationships, resulting in a strong 90%+ client retention rate.

Improved regional sales productivity by approximately 15% through structured KPI reviews and strategic opportunity prioritization.

Expanded account value by successfully upselling additional marketing and visibility solutions to existing partners.

Santacruz Pvt. Limited
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Sales Manager – B2B

Ahmedabad, Gujarat, India

Summary

Drove B2B sales and revenue growth for Santacruz Pvt. Limited, contributing ₹5-6 Cr annually with a 30-40% close rate and 115% quota achievement.

Highlights

Managed full-cycle B2B sales across an assigned territory, demonstrating complete revenue ownership and contributing ₹5-6 Cr annually.

Achieved a high conversion rate of 30-40% by employing disciplined objection handling and advanced negotiation strategies.

Contributed to approximately 20% Year-over-Year (YoY) revenue growth through a focused outbound acquisition strategy.

Strengthened the lead qualification process, significantly improving deal velocity and overall close ratio.

Coordinated seamlessly with internal operations teams to ensure smooth post-deal execution and client satisfaction.

Mahindra First Choice
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Sales & Business Development – Franchise Expansion

Bhopal, Madhya Pradesh, India

Summary

Led franchise expansion and business development for Mahindra First Choice, driving partner acquisition and achieving ~20% Year-over-Year territory growth.

Highlights

Drove franchise partner acquisition by conducting extensive territory mapping and strategic market research, achieving ~20% YoY territory growth.

Led complex commercial negotiations, encompassing investment models, margin structures, and operational commitments for deals averaging ₹5-20 Lakhs.

Successfully closed multiple multi-location franchise agreements across assigned territories, significantly expanding market presence.

Managed an 8-member sales team, establishing clear activity and revenue benchmarks to drive performance and improve conversion rates.

Developed and sustained recurring revenue streams through strategic long-term partner engagement and structured review meetings.

CRM Solutions
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Sales Executive – B2B

Bhopal, Madhya Pradesh, India

Summary

Executed B2B sales for CRM Solutions, generating leads through outreach and closing over ₹2.5 Cr+ in total revenue across the SME segment.

Highlights

Generated qualified leads effectively through targeted cold outreach and rigorous inbound inquiry qualification.

Delivered customized product demonstrations, effectively positioning ROI for B2B CRM software solutions.

Successfully closed B2B CRM software contracts, specifically targeting and penetrating the SME segment, contributing over ₹2.5 Cr+ in total revenue.

Coordinated with technical teams to streamline implementation, reducing client onboarding time by approximately 35%.

Consistently tracked performance metrics and achieved all assigned sales targets, demonstrating strong sales execution and client satisfaction.

Languages

English
Hindi

Skills

Sales & Business Development

Sponsorship Sales, Corporate Partnerships, B2B Revenue Ownership, Institutional Sales, Enterprise Sales, Franchise Expansion, Full-Cycle Sales, Lead Generation, Outbound Sales, Inbound Qualification, Deal Closure, Account Retention, Renewal Strategy, Conversion Optimization, Funnel Discipline.

Sales Strategy & Planning

ICP Definition, Market Research, Revenue Forecasting, Pipeline Management, KPI Accountability, Target Achievement, Territory Mapping, Sales Analytics, Strategic Planning.

Negotiation & Stakeholder Management

Multi-Stakeholder Negotiation, Commercial Negotiations, Client Relationship Management, Partner Engagement, Objection Handling, Consultative Selling, CXO Engagement.

Technology & Tools

Salesforce, HubSpot, Zoho, CRM Management, AI-Assisted Prospecting, Email Outreach Tools, LinkedIn Outreach, KPI Dashboards, Revenue Forecasting Models, Advanced Excel.

KUSH TRIVEDI